girls wearing wet leopard swimwear on beach

OUR STORY

We founded Wet Leopard because we wanted safe, fashionable swimsuits that perform for women. After all, you shouldn't have to choose between fashion and function at the beach.
Ally Delaney
Co-founder/CEO

 

WHO WE ARE 

Our story began with a simple desire; to have our daughters continue to protect their skin from the sun’s harmful rays at the beach, as they grow into mature young women. We found it an increasing challenge to convince them to wear rash guards they had easily adopted as children, but now were unimpressed with the existing range. We were in search of fashionable and functional rash guards designed for women bodies. And when we couldn’t find what we were looking for- and realised we weren’t alone- the idea for Wet Leopard was born.

 

WHAT WE BELIEVE 

We believe you are in the prime of your life, full of potential, with big dreams for your future. We believe young women deserve to have fashionable sun-safe options in swimwear, along with relatable information to help influence them on why it’s so important to protect our skin, because Life is Precious and what you do now, matters.

 


 

OUR MISSION 

 Wet Leopard’s mission is to deliver innovative, sun-conscious swimwear that is fashionable and functional to empower young women to make choices to live happy, healthy lives. We strive to provide high quality swimwear that is affordable to encourage sun protection and ultimately prevent life threatening skin cancers.

 


OUR ENEMY

Melanoma is the MOST common cancer in young people aged 15-39 years in Australia, N.Z and the U.S.

Melanoma is the deadliest type of skin cancer, killing 1 Australian every 5 hours and 1 American every hour.

But… 95% of skin cancers can be prevented through reduced exposure to the sun’s UV rays, and that’s why we are raising awareness of the dangers of too much sun and inspiring young women to protect their skin by covering up. 

Wet Leopard proudly supports the Melanoma Institute Australiadonating 1% of all sales towards melanoma research.

 

THE SUN AND MELANOMA

 

 Check out our WOMEN ADVENTURES & SKIN CANCER & HEALTH blogs below 

with personal stories, facts, tips & advice for young women.

SHE’S WILD