OUR STORY

We founded Wet Leopard because we wanted fashionable sun-conscious swimsuits that perform for women.
After all, you shouldn't have to choose between fashion and function at the beach.
Ally Delaney
Co-founder/CEO

WHO AND WHY

Our story began with a simple desire; to have our daughters continue to protect their skin from the sun's harmful rays at the beach, as they grow into mature young women.
We found it an increasing challenge to convince our teenage daughters to wear rash guards they had easily adopted as children.
We were in search of fashionable and functional rash guards for women that would flatter and support the female body.
And when we couldn't find what we were looking for - and realised we weren't alone - the idea for Wet Leopard was born.

WHAT WE BELIEVE

We believe you are in the prime of your life, full of potential, with big dreams for your future.
We believe young women deserve to live a long, healthy life.
We believe women under 40 need to be more sun-conscious and to do this they deserve sun-safe swimwear options, that look great, feel great and function great for women.
We believe in innovation, and that if something you need doesn't exist, then create it.
So, we engineered a new swimsuit specifically designed for the female body and were granted a US Patent, an Australian Patent and awarded an Aust. Business Award for New Product Innovation.

U.S. PATENT 10238154

AUST PATENT 2016247626

OUR ENEMY

Melanoma is the MOST common cancer in young people aged 15-39 years in Australia, N.Z and the U.S.
Melanoma is the deadliest type of skin cancer, killing 1 Australian every 5 hours and 1 American every hour.
But... 95% of skin cancers can be prevented through reduced exposure to the sun's UV rays, and that's why we are raising awareness of the dangers of too much sun and inspiring young women to protect their skin by covering up.
Wet Leopard proudly supports the Melanoma Institute Australia, donating 1% of all sales towards melanoma research.

THE SUN AND MELANOMA

Read our WOMEN ADVENTURES & SKIN HEALTH journals below
with personal stories, facts, tips & advice for young women.

SHE’S WILD

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